Proposal Writing Masterclass
Write Proposals that actually speak to the customer!
Start winning more bids!
In Professional Services, the win rate is less than 50%. Imagine the thousands of hours wasted.
Technical people tend to write what they know about; technology. If they’ve never been shown how to write a winning Proposal, it’s likely that their Proposals will be seen as tech-heavy, “missing the point” and, well, boring …
The Proposal Writing Masterclass teaches how to write compelling, personalised Proposals speaking directly to the customer and their needs.
The Proposal Writing Masterclass is expected to be available June 2024.
Use the form below to add your name to the waitlist and we’ll be in touch with further updates.
Structure
Here’s a high-level structure for the course. It will evolve and is subject to change. If there’s something you’d like included, please let us know in the contact form below.
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The foundation for a winning Proposal is to collate information that will be synthesised and played back in a compelling proposition.
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Effective planning is essential to a successful Proposal. This includes collaboration with co-authors, setting up the review and approval process, collating (or creating) supporting content and mapping out business objectives.
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If we do a great job in the Executive Summary, the remainder of the document will be favourably received. And the reverse is also true. Unfortunately, this section is often the last to be completed, as an add-on rather than setting the scene for the rest of the document. Learn how to write a killer Executive Summary.
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Solutioneering. Of course, we need to describe how we will we solve the customer's problems.
But we also need to build in innovation, extra value, future-proofing and our unique IP so that our solution will be evidently the best.
We will also compare our solution against what we believe will be our competition, so that we can undermine their proposition (which will probably be poorly written because they won't have invested in excellence, they'll just "send & hope").
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Customers usually have multiple choices and options. Why will they choose us? How do we write a proposition that is so compelling, we're the only logical (and emotional) choice?